Rooted in tea culture and inspired by the cloud‑covered landscapes of Yunnan, YÚN seeks to gently lift us above the everyday. Each expression is infused with tea and crafted for balance — light, elegant, and designed for moments of ease.

At the heart of YÚN is the magpie — a native bird of Yunnan and an auspicious symbol of joy and connection across Asia. Moving effortlessly between earth and sky, the magpie soars above the clouds as a beacon of clarity and perspective. For YÚN, it embodies our spirit to uplift with grace and intention.

Paired with an ochoko, the magpie reflects YÚN’s philosophy of experience: a meeting of motion and stillness, flight and ritual, clarity and pause. It is a reminder that elevation can be held gently —in a cup, in a moment, in a shared experience.

The YÚN collection unfolds through numbered expressions, each representing a distinct state of elevation. These numbers are not measures of strength, but of feeling. Together, they form a lightness of being — an invitation to slow down, to savour, and to rise above.